![]() ![]() A lot of you cover the Hill and the White House. Fishman believes you can still find a way to turn a well-worn angle into your very own idea. ➂ There’s almost always a new take on an “old” story. There was no social media at that time, but when that Walmart story hit in Fast Company, I was on CNBC, I was on three NPR shows, I was on 10 regional NPR local shows.” “ I then managed to figure out how to turn it into a really good story, which was a huge hit…. ![]() “I could not, in terms of my own career standing, simply ignore (the Walmart story),” Fishman said. ![]() Resourceful reporters unearth lots of great story angles on their own, which makes them chafe at ideas from anybody else. ➁ Fishman learned that seemingly boring topics may merit a second look. ![]() By the end of the next day, he had written a book proposal for what became “The Walmart Effect.” After the story was published, he never wanted to think about Walmart again until a former Post colleague called to insist he write a book. “There’s got to be something at Walmart worth writing about in Fast Company.” Fishman struggled. “ You shouldn’t be able to read the magazine and never read about Walmart,” the editor said. By 2004, he was reporting for Fast Company magazine when a new editor issued what Fishman called a “stupid” assignment. Author Charles Fishman started his career at the Washington Post. ➀ Stories that are worth turning into books happen six times in your career, if you’re alert. ![]()
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